Award from the magazine “Media and Marketing Polska” for WAWEL brand in the category Brand of the Year 2018
The magazine “Media and Marketing Polska” recognised Wawel brand in the report for Brand / Marketer of the Year 2018 for its outstanding activity on the market and a positive surprise for consumers with a revolutionary communication strategy.
The report recognised the “velvet revolution” that the brand went through in the context of its products and charitable activities, and stressed the courage to introduce changes in marketing communication while emphasising its modern dimensions. According to the jury, the “Good Ingredients” programme deserved special mention, creating nutritional trends and setting new quality standards through pioneering improvement of recipes, as well as the slogan of the new communication strategy – “You feel good, you do good”.
