Newsroom

The magazine “Media and Marketing Polska” recognised Wawel brand in the report for Brand / Marketer of the Year 2018 for its outstanding activity on the market and a positive surprise for consumers with a revolutionary communication strategy.

On 12 April during the 7th CSR Fair at the PGE National Stadium in Warsaw there was the premiere of the new report “Responsible Business in Poland 2017. Good practices”. The activities of Wawel, as the only company in the confectionery industry, have been recognised by the Responsible Business Forum for commendable practices of responsible business in three categories.

The research company Mintel has selected 12 inspiring innovations which, through their communication and properties, are in line with the trends of the global food and beverage market in 2018. 

The Wawel company was honoured with another significant award. During the gala of the III Industry Forum in Karpacz, awards for the most dynamic companies were presented. Wawel received the main prize in the “Investor” category for the construction of a production plant in Dobczyce near Kraków. The statuette was received by Mrs. Barbara Dolniak, the Deputy Speaker of the Sejm, by Mr. Wojciech Winkel, Member of the Management Board and Technical Director.

A leading Polish manufacturer of confectionery products is implementing a new communications strategy. The newest ad spots of Fresh & Fruity jellies and Choco & Peanut candies can already be seen on the main TV stations, the next campaigns will follow shortly. Schulz brand friendly agency is responsible for communication strategy and creation, Lemon Film Studio is responsible for production, PR Garden of Words Group for service and METs media house is responsible for media purchasing.